AuthorAZ

The P&L: How Money Actually Works

Royalties, Budgets & Revenue

Lesson 1 of 4 · 1 min · Updated 3 September 2026

Royalty Reality

ModeleBook %Print %Audio %
Traditional25% net8–15%10–25%
KDP (Self)35–70%60% minus print25% (ACX)
Wide (Self)60–70%60% minus print70%+ direct

KU pays ~$0.005/page read — a full 300-page read = approx. $1.50.

Revenue Projections

TimelineConservativeOptimistic
Month 1$0–$100$300–$1,000
Year 1$500–$2,000$3,000–$8,000
Year 3$1,000–$5,000$8,000–$20,000

Budget Scenarios

  • $0 Launch — DIY Everything — Canva cover · self-edit with free tools · Draft2Digital formatting · platform ISBNs · organic social only. Realistic outcome: 10–50 copies, month 1.
  • $500 Launch — Premade cover ($150) · basic copy edit ($250) · professional formatting ($100). Realistic outcome: 50–200 copies, month 1.
  • $2,000 Launch — Recommended — Custom cover ($400) · copy edit + proofread ($800) · professional formatting ($200) · own ISBNs ($295) · ads budget ($400) · ARC services ($100). Realistic outcome: 200–500 copies, month 1.

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