Small Audience (100–1,000)
- Realistic Outcome — 15–50 copies in first month. 5–15 reviews within the first few months. Modest algorithm impact. Opportunity to convert casual followers into dedicated readers.
- Coordinated soft launch. More promotion than no-audience scenario, but manageable in scale.
- Maximise existing relationships. Focus on converting your current audience rather than finding new readers.
- Send a personal launch announcement to your email list with a clear call to action
- Reach out personally to your most engaged followers and ask them to consider reviewing
- Use launch performance data to understand your audience better — what moved them to buy
Medium Audience (1,000+)
- Realistic Outcome — 100–500 copies in first month. 15–50 reviews within the first few months. Noticeable algorithm boost. Potential for organic word-of-mouth beyond your immediate audience.
- Coordinated hard launch. Multi-platform promotion with specific timeline and launch week plan.
- Platform-specific content. Tailor your launch content to each platform's strengths — not the same post everywhere.
- Plan post-launch content to sustain momentum beyond week one
Platform-Specific Launch Strategies
- Substack Audience — Write a launch post explaining your book's connection to newsletter themes. Create a series of posts that expand on ideas from the book. Offer subscriber-exclusive content or early access to the next chapter/project.
- TikTok / BookTok Audience — Create behind-the-scenes content about your writing process. Share interesting facts or research from the book. Use trending sounds when relevant. Collaborate with BookTok creators in your genre — don't just broadcast, participate.
- Medium / LinkedIn Audience — Publish articles that complement your book's themes. Share your publishing journey and lessons learned. Engage with publications relevant to your topic before asking them to cover you.