AuthorAZ

Module 7 of 11

Launch Without Losing Your Mind

A book launch is a coordinated marketing effort designed to generate initial momentum and visibility. Understanding what launches can and cannot accomplish prevents unrealistic expectations — and the wasted effort that follows from them.

5 lessons · 7 min

  1. What a Launch Actually DoesLaunch Realities + Scenarios1 min
  2. Launch Scenarios by Audience SizeThe 8-Week Launch Timeline2 min
  3. When Launches Matter (and When They Don't)Match Your Strategy to Your Situation1 min
  4. Detailed Strategies by Audience SizeSmall, Medium & Platform Audiences2 min
  5. Action ItemsThree Horizons. Execute in Sequence.1 min