Immediate — Do Right Now
- Assess your current audience size and engagement honestly
- Email list size, social following, and — critically — how engaged they actually are
- Decide on soft launch vs hard launch strategy based on your audience size
- No audience = soft launch. 1,000+ engaged = hard launch. Between = coordinated soft.
- Set realistic expectations based on your audience size — write them down
- Create a launch timeline with specific dates: ARC distribution, blogger outreach, content schedule, launch day, post-launch
This Week
- Plan your launch content for each platform you use
- Different content for each — not the same post copy-pasted
- Schedule launch week social media posts in advance using a scheduling tool
- Draft your launch day email to your list — write it now, send it launch day
- Set up launch week tracking: daily sales, review count, traffic sources
This Month
- Execute your launch plan consistently — show up every day of launch week
- Engage with your community during launch week — respond to comments, thank supporters personally
- Track and analyse launch performance against your expectations
- Document: what worked, what didn't, what you would do differently
- Plan post-launch momentum activities for weeks 2–4
- The launch ends. The promotion loop does not.