Three matter for most indie authors: Kindle Unlimited, Kobo Plus and Everand. The choice that decides everything is Kindle Unlimited, because joining it means Amazon exclusivity for the ebook. The other two don't require exclusivity, so you can be in both at once, alongside ordinary sales at every store. What you can't do is combine the two routes: a book in Kindle Unlimited can't also be in Kobo Plus or Everand.
Readers pay a monthly fee and read as much as they like. You aren't paid per copy. Each service pools its subscription money and shares it out by how much of your book people read, so the amount per read moves from month to month and nobody can quote it as a fixed price.
The exclusivity trade tends to pay in genres with fast, heavy readers. Whether it pays for your book is covered in should indie authors use KDP Select?
Send the book to Kobo through one route only. Kobo asks that it doesn't arrive through Kobo Writing Life and a distributor at the same time.
| Kindle Unlimited | Kobo Plus | Everand | |
|---|---|---|---|
| Exclusivity | Yes, for the ebook | No | No |
| Join through | KDP Select | Kobo Writing Life or an aggregator | An aggregator such as Draft2Digital |
| Pays on | Pages read | Minutes read | Reading past a threshold |
The real decision is between two routes:
The course lesson on KU-first and wide-first loops sets out a 90-day and a six-month test for each.
Verified 15 October 2026.
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