Email — The Only Asset You Own
Unlike social media platforms, you control your email list completely. Platforms change algorithms, suspend accounts, and disappear. Your email list is yours regardless of what any platform decides.
Building Your List
- Offer a free resource related to your book — sample chapter, bonus content, related guide
- Create opt-in forms on your website and in your social media bios
- Mention your newsletter in interviews, guest posts, and appearances
- Use your book's back matter to encourage newsletter signups
- Cross-promote with other authors in your genre who serve the same audience
Email Content Strategy
- Provide value in every email — not just promotional content
- Share personal updates and behind-the-scenes content — make it feel like a letter
- Recommend other books and resources your audience would genuinely enjoy
- Ask for feedback — email is a conversation, not a broadcast
- Weekly frequency works for most authors — consistency matters more than volume
Direct Links
Create systems that drive traffic directly to your book sales pages, bypassing social media algorithms and platform limitations.
- Include book purchase links in your email signature — every email you send is a potential sale
- Create QR codes for print materials, bookmarks, and in-person events
- Use link-in-bio tools (Linktree, Beacons) to showcase multiple books and platforms
- Include purchase links in all content: articles, podcasts appearances, interviews
- Create memorable short URLs for easy sharing and tracking
Link Optimisation
- Use platform-specific links when possible — Amazon for Amazon customers, Apple Books for iOS users
- Track link performance to understand which sources actually drive sales
- Use UTM parameters (free) to tag traffic sources in your analytics
- Consider landing pages that provide more context before directing to retailers