From the ISBN agency for the country where you, the publisher, are based. Where you sell the book doesn't matter. In the US that is Bowker, which charges $125 for one, $295 for ten, $575 for 100 and $1,500 for 1,000. In the UK and Ireland it is Nielsen, which charges £93 for one, £174 for ten, £387 for 100 and £994 for 1,000, including VAT. In Canada, ISBN Canada charges nothing: ISBNs are free to eligible publishers, for print books, ebooks and audiobooks. The alternative is a free ISBN from your publishing platform. It costs nothing, but on KDP and IngramSpark it doesn't carry your imprint and can't follow the book to another printer.
Not every format does. Kindle ebooks don't, and several ebook stores assign their own identifier. Paperbacks and hardcovers do. Start with do I need an ISBN? before you spend anything.
There is one ISBN agency per country or region, and you buy from yours:
| You are based in | Agency | Cost |
|---|---|---|
| United States | Bowker | $125 for one, $295 for ten, $575 for 100 and $1,500 for 1,000 |
| UK, Ireland or a British Overseas Territory | Nielsen | £93 for one, £174 for ten, £387 for 100 and £994 for 1,000, including VAT |
| Canada | ISBN Canada | Free |
| Australia | Thorpe-Bowker | A$44 for one, A$88 for ten, A$480 for 100 and A$3,035 for 1,000, plus a one-off A$55 setup fee the first time you buy |
| New Zealand | National Library of New Zealand | Free |
| Anywhere else | Your national agency, listed by the International ISBN Agency | Varies |
The rules are about where you live, not your nationality or your market:
A Canadian author paying Bowker is the classic avoidable mistake. So is a US author buying from a reseller rather than from Bowker: Bowker warns that an ISBN from anyone other than the official agency may not identify the publisher correctly.
You need one ISBN for each format: paperback, hardcover, ebook and audiobook each take their own. That is why the block of ten is the usual buy in the US. A block of ten costs $295, against $125 for one. Bowker says they never expire, so unused numbers carry over to later books. How many books can one ISBN cover? has the format-by-format count.
When you assign an ISBN, you record the book's details against it: title, format and the publisher name. That publisher name is your imprint, the name readers and retailers will see. See what is an imprint?
Enter the ISBN when you set up that format. Give each platform the ISBN for the matching format; a paperback ISBN can't go on the ebook. Apple Books is strict about timing: the ISBN must be supplied with the initial submission — it cannot be added to a title later.
KDP, IngramSpark and Draft2Digital all assign free ISBNs. The catch is ownership. KDP's free ISBN is offered for paperback and hardcover only, registered to “Independently published”, and it can't be used with another printer. IngramSpark's free ISBN lists its own imprint as the publisher and can't be moved to another platform. That trade-off is set out in KDP ISBN vs your own ISBN.
Agency prices and rules are quoted from the AuthorAZ records for Bowker, Nielsen, ISBN Canada, Thorpe-Bowker and the National Library of New Zealand. Verified 15 October 2026.
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