Not straightforwardly. Retailers treat the title as part of a product's identity, so a live listing generally cannot simply be renamed. In practice you publish the retitled book as a new product — which means a new ISBN for print, a new listing, and the loss of every review, ranking position and sales-history signal attached to the old one. It is possible; it is just expensive in ways that are not money.
Most metadata is editable after publication — description, keywords, categories, price, even the cover. The title is different because it identifies the product across an entire supply chain: retailers, wholesalers, libraries and catalogs have all recorded it.
This is the real cost, and it is why the answer is usually "don't":
A book with 200 reviews that gets retitled restarts at zero. For most books that is a worse outcome than an imperfect title.
Most "my title is wrong" problems are really positioning problems, and positioning lives in the cover, blurb and categories.
Retailer policies change. Verified 9 August 2026.