Usually yes, and it is easier than changing a title — the contributor field can often be edited on a live listing. But the name is what ties your books together: changing it splits your author profile, your also-boughts and your accumulated recognition across two identities. The technical step is simple; the consequences are not.
Policies vary and change; check the current KDP help pages rather than trusting any summary of them.
The technical edit is minutes. The consequences take longer:
None of that is fatal. All of it is friction, and friction compounds across a catalog.
If the reason is genre separation rather than a problem with the name itself, do not rename the existing books. Start the new genre under a new pen name and leave the backlist where it is. That gets you the clean brand without destroying what the first name has accumulated.
That is the normal solution and it is usually the right one. See Can I have multiple pen names?
Retailer policies change. General information, not legal advice. Verified 9 August 2026.