Verdict
High-risk solicitation pattern
Reviewed 2 September 2026
The rule that removes most of the doubt
Money flows to the author. An agent takes a commission from what they sell on your behalf, which means they are paid after you are, and only if they succeed. Every variation of this pattern eventually violates that rule, whatever the fee is called.
That single test disposes of most approaches without any research at all. It is worth applying before you let yourself feel flattered, because the flattery is the delivery mechanism.
Why self-published authors get targeted specifically
A self-published book is a public signal: it names an author, proves they finished something, and demonstrates they are willing to spend money on it. Retailer listings make that list trivially easy to harvest. An unsolicited approach that opens by praising a book "we discovered" is describing a search result, not a discovery.
Red flags
- Any fee charged to the author. Reading fees, evaluation fees, submission fees, marketing contributions and retainers are all outside how agenting works.
- You are referred to a specific editing or publicity service as a condition of representation, particularly one the agent will not discuss the ownership of.
- The approach is unsolicited and generic — heavy praise, no reference to your actual plot, characters, argument or genre.
- No verifiable sales record. A real agent can name deals, imprints and clients you can check.
- Pressure to sign quickly, or a contract with no defined term, no reversion and no way out.
- The agency's website is recent, thin, or lists client books that turn out to be self-published.
How to verify it yourself
- Search the agent and the agency separately, together with words like "fee", "complaint" and "warning".
- Check whether the agency appears in the professional association directories for its country.
- Look up the agency's stated deals in a publishing deals database or the trade press.
- Ask directly which houses and editors they plan to submit to, and what their recent sales in your genre are. Vagueness here is the answer.
- Ask whether any payment of any kind will ever be requested. Get the answer in writing.
What legitimate outreach usually looks like
- Agents are paid a commission on money they earn for you, normally around 15% domestic, and are paid nothing until you are.
- Agents almost always respond to a query you sent, rather than approaching a self-published author cold.
- A real agent names comparable titles and deals, and will say which editors they intend to approach.
- Editorial notes before submission are normal; being charged for them is not.
- Membership of a professional association, and a searchable record of sales, are both checkable.
What not to send or pay
- Any payment, under any description.
- A signed contract you have not had reviewed by someone with no stake in the deal.
- Bank details or identity documents.
If you already replied
- Stop and re-read any contract you signed, specifically for its term, termination and reversion clauses.
- If you have signed, get independent advice from a literary lawyer or an authors' organisation before doing anything else.
- If you paid, contact your bank about recovery, and act quickly.
- Report the agency to the authors' organisations and watchdog services that track this, so the next author finds a record.
Related
This page describes a pattern, not a party. It is not a legal finding about any individual sender or company, and a message resembling this pattern is not by itself proof of anything about whoever sent it. If you are unsure about a specific approach, verify it through the steps above rather than by replying.