AuthorAZ

Action Items

Three Horizons. Execute in Sequence.

Lesson 6 of 6 · 1 min · Updated 3 September 2026

Immediate — Do Right Now

  • Study 20 bestselling covers in your genre and note recurring patterns
    • Colour palettes, typography style, imagery type, composition — write them down
  • Test your current cover idea at thumbnail size
    • Reduce to 80×120px in any image editor — what can you still read?
  • Decide whether you need your own ISBNs based on your distribution plans
    • Multiple retailers / libraries / bookstores = buy your own ($295 for 10 from Bowker)
  • Choose your author name or pen name strategy and check availability across platforms

This Week

  • Get quotes from 3 cover designers or browse premade cover sites
    • Premadecovers.com, TheBookCoverDesigner.com, Reedsy marketplace
  • Research imprint names and check domain availability + social handles
  • Understand the copyright registration process and timing requirements
    • Register within 3 months of publication for statutory damages protection ($65)
  • Create a visual brand mood board for your author identity — covers, colours, fonts

This Month

  • Finalise and order your book cover — run through all 4 tests before approving
    • Thumbnail, Genre, Clarity, Emotional Response — all must pass
  • Purchase ISBNs if needed and assign one to each format
    • eBook, paperback, hardcover, and audiobook each need a separate ISBN
  • File copyright registration within 3 months of your publication date
  • Set up your author brand consistently across all platforms
    • Author name, bio, photo, imprint — identical wording on KDP, Goodreads, Author Central, website

All lessons in Visuals, Legal, Identity