AuthorAZ

Action Items

Three Horizons. Execute in Sequence.

Lesson 6 of 8 · 1 min · Updated 3 September 2026

Immediate — Do Right Now

  • Create a list of potential ARC readers in your genre
    • Not friends or family — genuine genre readers who review regularly
  • Write your review request templates using the soft-ask language from p.64
    • Back matter, email newsletter, and social media versions
  • Set up a review tracking system
    • Spreadsheet: platform, date, star rating, key themes — track patterns not individual opinions
  • Establish your review-checking boundaries before you publish
    • Monday mornings only. 15-minute timer. No exceptions.

This Week

  • Research and apply to NetGalley, BookSirens, or Reedsy Discovery
    • 4–6 weeks before your publication date
  • Identify and reach out to 10–15 book bloggers who review your genre
  • Create your review request timeline — map ARC distribution, blogger outreach, and launch asks
  • Set up Google Alerts for your book title and author name

This Month

  • Send ARCs to your reader list 4–6 weeks before publication
    • Include specific questions, no star-rating pressure, honest feedback only
  • Build relationships with book bloggers — respond to their content, provide value before asking
  • Create a system for thanking reviewers appropriately
    • Private thank-you, not public response — and never argue with a review
  • Develop perspective on negative reviews before you need it
    • Every bestselling book has negative reviews. Your worth is not determined by star ratings.

All lessons in Reviews & Social Proof