Immediate — Do Right Now
- Choose 2–3 primary promotional channels to focus on — and commit to only those
- Pick based on where your genre readers actually spend time, not where you're most comfortable
- Create a content calendar for the next month — specific topics, specific dates
- Set up an email newsletter if you don't have one
- ConvertKit or MailerLite to start — free tiers work fine until you hit 1,000 subscribers
- Plan your first piece of reusable content — one substantial piece that can be adapted to 3+ platforms
This Week
- Create 10 pieces of evergreen content about your book's topic or genre
- Evergreen = remains relevant for months, not tied to news or trends
- Set up a social media scheduling tool — batch-create content once a week, not daily
- Write and send your first newsletter with genuinely valuable content — no book promo
- Start engaging authentically in 2–3 communities where your readers gather
This Month
- Establish a consistent posting rhythm across your chosen platforms
- Consistency first. Quality second. Volume last.
- Build your email list with a valuable lead magnet — a resource your ideal reader actually wants
- Create a system for repurposing content across platforms — work smarter, not more
- Track which promotional activities actually drive sales
- Use UTM parameters, ask new subscribers how they found you, check referral sources in KDP